Floform – Countertops for life

Floform – Countertops for life

Strategy, UX & UI design, Website design, Mobile website design, Coding, SEO, Social media

About Floform

Established in Manitoba in 1961, Floform is the leading countertops manufacturer in the US and Canada. With over 100 Floform counterto installations every day, Floform maintain their reputation of providing the highest quality surfaces for living, helping homeowners create kitchens they love.



Our challenge was to redesign, rebrand and re-establish Floform countertops as the leading countertops manufacturer in Canada and the United States. We needed to integrate the digital tools closely and align them with the sales process, and make the process of learning, viewing, ordering and having a countertop installed as simple, cost and time effective and friendly as possible.


The responsive website we designed and created, as well as the digital strategy and social media presence enabled Floform to work towards their goal of increasing direct to consumer business through its showrooms. We aligned the messaging and customer experience with the physical touch points of learning about Floform, going to a showroom, selecting a product, having an on-site consultation, the fabrication and then installation of the finished product.

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