What to Expect

What to Expect


iOS & Android apps design, UX & UI design



To develop and create three highly useful and engaging app tools that add value and complement, rather than mimic the existing What to Expect book series. The apps act as a guide through pregnancy and the first year of raising a child, day-by-day and week-by-week. 


These apps; Fertility, Pregnancy, and Baby’s First Year are extremely useful and practical tools, they are quite literally changing people’s lives. The ability to track fertility and to connect with doctors and other would be and parents is ground-breaking. Features include a personalized daily tracker, emotional support in personalized, daily feed with fresh curated content, pregnancy videos, community photo, story sharing and advice in real-time and arranging metopes with other parents.

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