We are mobilizing humanity in a new way.
What we did
- Brand identity design and strategy
- Short films
- AR / VR Simulation tools
- Telematics dashboards
- Passenger experience
- Merchandise design
- Visual design systems across multiple channels
Hyperloop brings airplane speeds to ground level, safely. Passengers and cargo capsules will hover through a network of low-pressure tubes between cities and transforming travel time from hours to minutes. The challenge is to design the brand, communications and tools for the future of transportation.
Using multiple channels of communication we are able to nurture global excitement and interest in a transportation system that is still in the build phase. Crowd sourcing creative talent across disciplines has resulted in rich and dynamic solutions.
AR and VR digital experiences
An augmented reality simulation means that a capsule can be tracked inside the tube. Peripheral telematic data tracks key metrics of the capsule, tubes and system.
Short films & Animations
Storytelling can be powerful way to convey a message and communicate. Short films that are narrative and appeal to peoples emotions as well as factual short films that explain the technology. Films under 1 minute are designed for social media channels and longer versions can live on the website, presentations, in the office space and YouTube.
Want to see how little time it takes to get from Paris to Berlin, from Shanghai to Beijing, from Motueka to Timaru? The route simulator draws a route on a map and calculates variable such as the number of people transported compared to other modes of transportation, time saved, CO2 emissions (Hyperloop has non).