Create a brand, a visual language and communications that support the start-up business. Legacy Navigator is in a new vertical, so the challenge is to tell their story and their brand offering in a compelling, simple and straight forward manner.
The website needs to be a live publishing environment, filled with frequently updated articles that give tips and advice to prospective customers. We were also tasked with developing dynamic calculators to help people estimate the time and cost of doing the work themselves.
The Legacy Navigator Audience is on the move, and a mobile responsive site with supporting tools is very important for the business. We created an easy to navigate experience that gives useful content and tools as well as lending authenticity and credibility to the brand. We developed a platform that can be easily updated by the employees of the company and easily changed as we learned about the audince and how they are responding to conent.
The customer facing animation tells the basic story of how Legacy Navigator works and how they help people. Our cahllenge was to design a visually appealing, simple and accessible visual language, and tell a story that shows compassion and empathy.
The visual collateral materials are designed for a B2B and a B2C audience.