Established in 1926, Metrie are the largest moulding and millwork manufacturer in the United States and Canada – selling $2BN of crown mouldings, baseboards, trim and doors. Operating seven solid wood and MDF manufacturing facilities, as well as 26 distribution centers in the U.S. and Canada, Metrie are able to focus on regional needs as well as creating custom profiles for customers. Metrie helps transform spaces with elegant and carefully crafted architectural trim.
Our goal was to transform the brand and to create an industry-unique digital strategy and a highly-interactive website. The digital strategy includes the company website, blog, newsletter and social media. Over 7,000 skus are accessible based upon a user’s location and what products are available at a local channel partner. About 250 products were arranged into 5 architecturally specific Collections.
A room styler tool allows people to customize 3 separate room designs in 5 distinct collections. A style quiz is a whimsical way to explore preferences and become familiar with the 5 product Collections.
Mobile necessitates a good user experience.
With 80% of consumers using their smartphones to shop, an optimized mobile experience is essential. Metrie’s responsive design provides user’s a great user experience across multiple devices and screen sizes.
To assist designers, architects, builders, and renovators, we built a digital light box that allows people to save, organize and share products that they like. They can assign the products to projects and then share them with other people. These are particularly useful and “sticky” tools for the website and digital experience.
We designed and developed an interactive history story experience that tells the story of a company that has evolved over 100 years in a light-hearted and whimsical manner.