Visualizing the science of genomics

Strategy, website microsite, diagramming scientific charts

Challenge

Create a look and feel, visual language and microsite for research scientists that explains the results and findings of their research to peers and the sponsors and presents their data in a way that is easier to understand. Elevate the work that they are doing and give heightened meaning by clarifying the data and research results.

Insight

A picture really can tell a thousand words. The initial diagrams that are the output of genomic sequencing lacked clarity and visual comprehension, colors failed to show up clearly, various elements of the charts did not align properly and in some cases text was illegible. The redesigned charts more accurately reflect the true meaning of the data and the relationships between the elements, giving the scientist the ability to more clearly communicate their findings and the science behind the numbers.

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