Dual Fluid
Dual Fluid is Europe’s premier nuclear technology company. Operating out of Berlin Germany, Dual Fluid is a low-emission technology that requires very little space or resources and most importantly, has little to no effect on our global environment. Dual Fluids patented, design provides low-cost energy in abundance, and for the very first time, even emerging markets could have a clean, cheap and reliable alternative to fossil fuels.
Our work with Dual Fluid, challenged us to reframe public perception of nuclear energy. With deep-rooted skepticism and historical baggage around anything “nuclear,” we needed to communicate a complex, breakthrough technology in a clear, engaging way. The goal: build trust, attract forward-thinking investors, and position Dual Fluid as a real, scalable solution to today’s energy demands—like Giga factories, data centers, and electric grids—without falling into the trap of greenwashing.
Strategically, our goal was to reshape the narrative around nuclear energy by positioning Dual Fluid as a modern, accessible, and essential player in the sustainability conversation. We balanced scientific depth with clarity—crafting messaging that resonated with policymakers, investors, and the public alike—while avoiding the extremes of being overly academic or overly simplified. The 360Design team focused on delivering a unified voice across all channels, modernizing the brand’s tone and visual identity to break free from the cold, institutional feel often associated with legacy nuclear companies. In doing so, we helped Dual Fluid claim its place as a low-carbon energy innovator in the broader green energy dialogue.
Telling the right story—both visually and verbally—was essential to building trust around Dual Fluid’s breakthrough nuclear technology. We aimed to make all audiences, from policymakers to the public, feel informed and at ease while learning about the power, safety, and efficiency of this innovation.
The 360Design team crafted a confident, accessible, and scientifically grounded brand identity for Dual Fluid—carefully avoiding anxiety-inducing language while still addressing nuclear associations with transparency. We unified the voice across all platforms to resonate with educators, policymakers, scientists, and future talent alike. Visually, we moved away from outdated nuclear tropes, building a modern, optimistic design system with fresh colors, contemporary typography, and dynamic visuals. From accurate 3D models to purposeful animations, every element was designed to demystify the science and spotlight innovation—positioning Dual Fluid as a clear, credible leader in the future of clean energy.
The web experience for Dual Fluid was designed to translate scientific complexity into clarity, using interactive elements like sliders, hover reveals, and visual explainers to make dense content approachable without losing depth. We prioritized trust and transparency through clean layouts, calming UI, and humanized data-rich sections, steering clear of fear-inducing visuals. With an audience-aware content structure, the site catered seamlessly to investors, scientists, policymakers, and the public—offering both high-level storytelling and detailed technical documentation. Subtle animations and microinteractions reflected atomic innovation while guiding users intuitively. Built on a scalable design system, the site remains responsive, accessible, and future-ready—while bringing the technology to life through real photography, team stories, and purpose-led messaging.
For Dual Fluid, motion design played a subtle yet powerful role in reinforcing the brand’s connection to atomic-scale innovation. We used smooth, particle-inspired transitions, gentle fade-ins, and responsive microinteractions to guide users through content with clarity and ease. Every animation was purposeful—designed not to distract, but to enhance storytelling, create a sense of curiosity, and bring an elegant, futuristic feel to the experience. The result was a digital environment that felt both intelligent and human, mirroring the sophistication of the technology itself.
Website Engagement: Increased average session duration, reduced bounce rate, and more pages viewed per visit, alongside improved search rankings and stronger click-through rates to key pages like tech, careers, and investor info.
Lead Generation: Significant rise in inbound inquiries from investors, researchers, and potential hires, along with more downloads of technical content and increased contact form submissions.
Recruitment & Talent: Higher traffic and conversions on the careers page, especially among younger technical talent, with positive feedback on brand clarity from candidates.
Press, Mentions & Partnerships: Post-rebrand media coverage in tech and energy outlets, new partnership opportunities, and increased shareability of mission-driven messaging.
Stakeholder Feedback: Strong positive responses from investors, board members, and regulators, along with a notable boost in internal brand pride and a wave of reconnections from past clients and industry contacts.
